Many product companies make product decisions with a flawed understanding of what’s important to their customers. Focus groups, customer advisory boards, and one-on-one conversations all provide data points to determine customer wants and needs. But these approaches make broad assumptions about your users based upon a limited set of anecdotal evidence.
OpenMind enables you to build an online community with your customers and partners, allowing you to:
* Find out what features and improvements your customers as a whole would value most
* Engage in an online discussion with your users to gain deeper insights into their needs
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